Dangerous knowledge Self-awareness

Well I was just reading book by Rama Bijapurkar for 2^nd time this book basically is about how to become successful as a business in a diverse place live India, where it give an in-depth analysis of Indian social, demographical image.

Well I don’t have any personal say on her work coz it is a piece of work I cant stop admiring , but one thing I did realise by reading this ,is as people are shown mirror they grow self aware, and demand their place in the whole system creating complexities, people demand customised services ant a standard prise.

Well this does not mean other places other market of the globe are any less complex , but Indian markets is about a lot of people consuming a little bit each that adds up to a lot

Thus it is about cobbling together clever and low cost solutions that are combinations and adaptation of the products, and ideas to sell the product available in the markets across globe.

This essentially means companies have to struggle to conquer each part of “little bit”, as a emerging with such a big challenge makes it “love it hate it but u cant ignore it” types .

To conquer that “little bit” to make it a “lot” today, companies are hv started to treat each individual as a niche market, collection of individual with similar consumption patterns makes it a larger niche

Here I need to make a statement which i learned recently “when services are treated as manufacturing facilities , they result in increased productivity” but the very foundation of this statement is flawed , as customization lessen speed suffering @ quantity. Thus the cost factor of increased lag time is the premium. thus services stress on HOW than WHAT . (subba rao is wrong!!)

Well probing deeper into India’s diversity lies the answer and my title “Dangerous Knowledge –self-awareness” the whole system of customization keeps consumer at apex.

To make my view generalistic , the problem of identity “State issue of vidharba/telengana/ dargeling..) hv the same core.

Whats the solution, we cant stop people becoming self-aware or joining group of have nots , so the virtual solution is nothing , coz same is the reason of competition .

Self-awareness>>customisation>> competition . Is the cycle.

Do let me knw u r views on my argument.